Savvy mom bloggers all over the world are cashing in and making money with blogs. Many have turned a part or full-time hobby into a money making venture. Most moms who get involved in blogging are looking for various ways to monetize their blog which is why we wanted to get the word out about the different ways to make money blogging.
Here’s how a mom blogger may start:
They hear about another mom or read another mom’s blog and see giveaways that she may have received. They think, “I can write… why can’t I get the same freebies?” So their blog starts out as a passion for writing about their family or hobby and do product reviews to get freebies. Guess what? There is more money to be had.
I don’t believe that the only reason big name manufacturers or companies are reaching out to us mom bloggers is because 80% of products purchased for the home are made by women. That is certainly true, but I also believe that they reach out to mom bloggers because many give their ad space away for almost nothing. They are taking advantage of mom bloggers. It’s time to break this cycle. If websites like the one I just sold can make serious money, then so should mom blogs. I don’t want to see mom bloggers taken advantage of any longer. You can have your giveaways and make more money, too.
As a mom who started a mom website in 1999, gained readership that eventually grew to over 300,000 moms monthly and received income that went well into five figures per month, I see some definite ways to put more money back into the household for those who blog.
One of the top ways bloggers can earn money is by displaying Google advertisements and advertisements from other advertising networks. If you are not familiar with the terms CPA , CPM, CPC or affiliate advertising, let me see if I can give you an idea of what they are and how they work.
- Cost Per Click (CPC) – you get paid each time a site visitor clicks on the Banner Ad;
- Cost Per Thousand Impressions (CPM) – means you sell bundles of 1000 Banner Impressions. This means you must deliver the amount of impressions.
- Cost Per Action (CPA) – you get paid a commission or flat fee each time your visitors clicks on a Banner Ad and perform some sort of action (like making a purchase, subscribing or registering). This is basically an affiliate program.
- Cost Per Time – this involves selling Banner Space for a number of days, a week, a month or whatever period you propose. This is currently what most bloggers do. They sell ad space, ad links or guest posts for a specific amount of money and time.
Monetizing a blog with Google Adsense ads can be either CPC (cost per click) or CPM ads (cost per thousand impressions or pageviews). You get to choose. I usually test to see which performs better on my websites or blogs.
The key to earning money with a blog is not to put all of your eggs in one basket and to think outside the box. By limiting your blog to just product reviews, you may be missing out on additional revenue that can make a real difference in your family budget.
At the end of the day, monetizing a blog is not difficult or too time consuming to do. Testing different ad networks will allow you to see which ones perform the best and bring you better income. With these types of ad networks, mom bloggers can start making money with their blog today.
So which ad networks would City of Moms recommend? This will be the next article or post in this series… coming soon!